How to Use your Professional Photos

Your professional headshots or branding photos are one of your most versatile tools. They are meant to be used, not hanging out on your computer- allow them to work for you, helping you connect with potential clients by showcasing the real you and what you have to offer clients.

Let's start with the number 1 reason for professional photos- your website.

Your homepage, your About page, your team page, and description pages are all about drawing people in and showing them YOU!

Instead of just telling what sets you apart, SHOW how YOU can uniquely help them and are different from others offering similar services or products.

And if you have a team, headshots that are cohesive look professional and show you are competent

Marketing is another top use. People need to know you exist and then they need to remember you when they are next in need of what you offer. Marketing images can be used both digitally and printed.

Just a few uses: brochures or flyers, proposals, newsletters, emails, your email signature, presentations, and business cards. Printing your professional headshot on your business card makes you instantly more memorable.

If you’re speaking at a conference or event or teaching or presenting at a seminar or at a work meeting, the organizers often ask for a headshot or branding photo of you for both informational and promotional purposes. Having a professional photo ready to submit adds credibility and competency immediately. Your photo could be used in press kits, event flyers, conference websites and info boards. These images are an important first impression and you want them to convey who you are and why they should come to your presentation!

Author photos are another key photo to have ready to go for articles and academic articles.

If you're publishing a book, an inviting and confident branding portrait can influence sales and interest in your book or novel.

Social Media! Profile pictures, LinkedIn banners, Instagram posts, stories, carousel posts… the list goes on. Posting professional images consistently builds your personal brand and keeps you recognizable. A professional headshot works the best for your profile picture as it fits perfectly in that little circle or square and is just of your face with no distractions. Branding portraits work for posts where you have more space.

Lastly, personal uses.

Photos of yourself that you actually like are a powerful way to celebrate you and where you are in life- and a great gift to family members and friends.

And let's not forget about Dating profile photos! Those need to show you at your most genuine and definitely add another use for your photos.

Professional photos are a must in today's digital and visual world. Use them as you would any marketing tool to help you meet and connect with your ideal clients and communicate your professionalism and expertise.

Click the button below to Contact Me for more info on Headshots, team headshots, branding photos or the 40 Over 40 campaign.

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How to Use your Professional Photos

Click the button below to Contact Me for more info on Headshots, team headshots, branding photos or the 40 Over 40 campaign.

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